Hello everyone, this is my first entry for DIM2 course. I am so exciting about design elements which I have learnt in last week.
From our pretty teacher, Mrs Li Ping, I understand that everything should be started from basic things. Design does too. Sometimes we look at great design creations and amaze with them and ask by ourselves: why they can do that? why they can compose those thing? they are so great, they can do big things...and so on. But have you ever ask them: WHERE DID THEY BEGIN??? and famous designer will answer: I BEGAN FROM small THINGS...
Yes, from small things, everything can be created. With Paul Rand, this thing is more right. I have mentioned about Paul Rand, a famous design of 20th century.
Design is so simple, that's why it is so complicated."
Paul Rand, 1997
When talking about Paul Rand, everyone know about him throughout famous logo design such as: IBM, Westinghouse, abc...
What do you think about these simple shape and pattern below, will they become valuable design?
You can think that: such a boring picture (hey, don't try to image it to something) but with Paul, this is a whole sky for ideas, let's see his logo design:
http://it.htu.edu/Portals/0/TechnologyLogos/ibm_logo.03.jpg
http://www.herrmann-assoc.com/Westinghouse_logo_BLK.jpg
http://www.namedevelopment.com/blog/archives/ABC-Logo.gif
Everyone can easily recognize that Rand's logos was made from very basic elements and colors but he arranged and combined them together exactly and effectively
By controlling the deep meaning of basic design element like point, line, shape, color....he created companies logo which are very strong in idea effect. Paul Rand is also known as a combined human of idealist and realist, poet and businessman. He is a great modernist of Cubism, Constructivism and Bauhaus. In this short entry, I can not explain all meaning of his logo design. I hope I have given you a way of thinking: less is more. and keep your work complicated in simple things.
Finally, I show you a short clip about Paul Rand (you can easily find and download it on youtube, key word: Paul Rand).
http://youtube.com/watch?v=4yOjts0tpco
Hope that you will like and support to this entry
1 comment:
It's very interesting about the famous designer-Paul Rand. And I am very impressive about the logo IBM which is created by the lines. It makes me think the line of zebra and the clothes's prisoner ^^!. And I hope u would explain this meaning of logo in your next entry. ^o^
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