...logo...

...Effective logo design...


What is a logo?
It's seem like an answer question. Logo is a mark on somewhere of the TV screen, a center symbol of a package. In fact, the term logo is more complicated and multiple in meaning. Generally, a distinctive symbol of a company, object, publication, person, service is logo

"A logo is not a brand, unless it's on a cow"

10 rules in design a logo

Answer who, what and why?
Before starting anything, a deep research about clients, audiences and the need can not be ignored or more serious, misunderstood.

Identify, don't explain
The problem is companies tend to want their logos should describe their achivement in many aspects. Actually, the logo is a signpost that identifies the company and reflect its attitudes and values.
A logo is a shortcut, visual language and have to be recognized and memorized easily and quickly.

Understand limitations
The logos gives direction and attitude, while the product informs the meaning.

Be seductive
Many logo fail from their own cleverness os overproduction. Let something be what it is and make more from less.

Make mnemonic value
Relate the logo to memories of the human, a logo designer will have a change to make the logo successful.

Pose a question
In some case, a logo should be more complicate in performing. It has to make the viewer spend more time to look at it and more intimate with it.

Design for longervity
Tend and style could make the logo design work easier but they also make the logo become outdate in a long period. A good logo should be unique in composing and must be able to convey its message over a lond time

Make the logo the foundation of a system
Do not submit your logo on a white backgroud paper. This is a basic mistake. A logo should be accompanied with a texture. You need to show your logo in a real product. It could be on top of a building, a real package, cover, card, etc. And beside that, do not forget write a guideline "how to use" for your work including colors, typography, imagery, copy style, and product usage. If not, a very very very bad thing could happen to the logo, it can be used by an inappropriate pupose. These steps also prevent your work from changing message and the company it represent.

Design for a variety of media
Think about the development of the company you will design a logo for. Their work can be extend to other fields. Because of that, do not make the logo face belong to much to a company product. 'VINAMILK' milk company can invest to instant noodle product, how do you think about this.

Be strong
I have some famous quote:
"Design depends largely on constraints"-Charles Eames
"The businessman will never respect the professional who does not believe in what he does"-Paul Rand
"God helps them that help themsleve"-Benjamin Franklin


Now guys, do you want to become a logo designer?

Book reference: Logo design workbook by Adams Morioka

...Printing paper...

...PRINTTING PAPER...

In this entry, kinds of priting paper will be introduced. In fact, there are hundred of paper types for priting, I just mention some popular types used in designing.

Newsprint
Made of almost by wood pulp, have a shorter longevity than others but it's cheap to produce and used to normal printing processes.
Primary uses: Newspaper, comics

Antique
Roughest finish offered on offset paper
Primary uses: To add texture to publications such as annual reports






Uncoated woodfree
The most popular paper which is used in offices and commercial printing
Primary uses: Office paper (printer and photocopy paper, stationery)






Mechanical
Made by wood pulp, contain acidic lignins. It has a short-tern use and will 'yellow' and color will fade
Primary uses: Newspaper,directories




Art board
Uncoated board
Primary uses: cover stock







Art
This kind is high-quality with a clay filler on surface. Very good in printing especially for hafttones where definition and detail are important. This paper is high bright and gloss
Primary uses: Color printing, magazines




Cast coat
Coated paper with a high-gloss finish obtained while the wet coated paper is pressed or cast against a polished, hot, metal drum
Primary uses: High-quality color printing







Chromo
A waterproof coating on a single side intended for good embossing and varnishing performance
Primary uses: Labels, wrappings and covers





Cartridge
A thick white paper particularly used for pencil and ink drawings
Primary uses: To add texture to publications such as annual reports




Greyboard
Lined or unlined board made from waste paper
Primary uses: Packaging material

Book reference: 'Print & Finish' by Ambrose and Harris (available on RMIT SSC library)

Image source:
http://www.webtvwire.com/wp-content/uploads/2007/04/rolled-up-newspaper.jpg
http://www.clipartandcrafts.com/papercrafts/stationery/burned-parchment.jpg
http://www.avreus.org/photos/400wide/copy-paper.jpg
http://www.vnexpress.net/Files/Subject/3B/9F/44/6A/Nhung-trang-vang-to.jpg
http://images.paperdirect.com/products/w/350/h/350/000046793m.jpg
http://justjared.buzznet.com/pictures/2006/09/julian_mcmahon_advocate/julian-mcmahon-advocate-magazine-06.jpg
http://www.graphicresourcesystems.com/Images/Mimaki%20JV5%20Series/untitled.jpg
http://www.adcal-labels.co.uk/images/Photos/Plain-WHEELIEBINS.jpg
http://onlineshop.rnib.org.uk/local_images/products/thumbnails/tn_dw22.jpg
http://www.madelove-shop.com/madelove-shop/media/products/packaging.jpg

...graphic design solution_part 1

graphic design solution_part 1

POSTER

Young designers, I know sometime you feel hard to create something because of the restriction in topic, culture, legal, effect and so on. In the chain of this topic, 'graphic design solution', I want to provide to you a small information to make your work easier.



The first topic is about POSTER, as you know, we have finished our poster assignment and if one of you feel unhappy about your work, hope that this entry will help you.



In general, a good poster should be successful in capturing the attention of viewers. It have to be right in combination between text and image. Unlike an advertising in a magazine, a poster need to be big and clear enough to catch the viewer's eye from a distance. The elements in a poster should be impressive and keep the viewer stay in a while to look at it more. After that, the poster will convey the message and information to them. To sum up, your purpose is communicate a message to an audience.



I have some suggestions for you:



A poster is a combination of 2 things:



-The visuals: abstract, pictographic, symbolic, illustrative, graphic, photographic, collage or hybrid

-The type: text, font



Your objectives are:



-to communicate a clear and easily understood message

-a poster is not a great art one so it should be easily to read and understand

-legible from a distance

-need base on principle graphic design

-suitable to subject, audience and environment



Hope that my little knowledge is informative.

Ah, one more thing, this entry series is referred from the book Graphic Design Solutions (2nd edition) by Robin Landa, you can easily loan it on RMIT library, it's helpful...



Thanks for reading and see you in next entries.


Image source: http://z-graphics.net/includes/rotate.php

...tiger saving POSTER...

FIRST WORK IN POSTER DESIGN

...Poster a design based on a topic is an interested work. With the topic 'saving tigers', I have design a poster for class DIM2

This is my work:

Now, I am going to explain about my idea. The main topic is 'saving tigers' so I create the poster layout as a fashion advertising of skin coat. Firstly, it maybe catch up your eye as a elegant coat fashion advertising because of the border and the model. However, you can realize the opposite meaning after that by looking at the blood, stop sign and text. I try to keep this poster simple by using not much text. I want to use image as the main tool to impress the viewer and text is to inform a little bit fact about tiger. Actually, I need viewer look more to my poster, not go away immediately after the first view ^^.

About the printing technical skill, I think everyone get it already. I just have some small experiences:

-Ignore the link of images if you don't want to have a big trouble when priting in photo shops.

-Try to persure the photo shopper if you want to take the poster quickly. I tried to take it in one hour ^^

Finally, I am so happy if you comment for this entry...

...funny Flash...

...funny flash video...

...I have learnt something about Flash creating in DIM2. The most important in this class is not technical but idea and motion. My brain was oppened and understood how to make motion smoother...

...It's simple, don't make something move and stop immediately, it needs a little bit back before starting move and after stoping...just create several "back" frames for your motion...

...and this is my flash...^^